Can I get a decent cycling helmet for around IDR 300K (USD 20)? That was the question that popped in my head when I set out to buy a replacement—the previous one I had was comfortable, but after 5 years of use, it had crumbled into an ugly blob of black polystyrene on my head. Apparently, the choice was limited to either cheap, garish multipurpose model, or famous brand’s Chinese knock-offs with doubtful quality; apparently, until I stumbled upon Polygon Speed, the road helmet from Indonesia’s most famous cycling company.
Finding a proper cycling jersey in Indonesian market was tough. There were only two basic options available on the market: either you get yourself baggy MTB jersey full of texts, logos, and colors that practically turn you into a rolling dorky banner on two wheels, or you spend a fortune for sleek, stylish jersey from established brands. I was contemplating going on the third route—the full custom-printed jersey—when I stumbled upon Racmmer, a cycling apparel brand which offered the style and elegance of the established brand’s, for fraction of the price.
As someone who rides all road, I preferred the comfort and freedom of tight-fit road short instead of the baggy MTB one, but also wanted pocket for extra space to carry things. Reading through the budding trend of gravel-specific clothing, I realized, I wasn’t alone. Yet even in developed worlds, road short with pockets is still a rarity. It was, therefore, surprising to find that in Indonesian market, one local brand—Singletrek—had been making such road short for a while.
Just recently, my cycling mitts finally crumbled after years of hard use. I was thinking about getting myself a simple Decathlon’s cycling mitts when I stumbled upon Avelio, a budding local cycling glove brand, currently running an aggressive online marketing campaign. I thought to myself, why not give them a go?